King's "I Have a Dream" speech. After the recent economic turmoil that received extensive media coverage during the first decade of the 21st centaury, budget trims is a common knowledge from small business organizations to large multi-national corporations.
A classic example of revenue management and optimization is in the airline industry Rhetoric is a useful strategy to utilize in speech making. President Obama used in this speech a variety of ideas that used to make him trusted and believed by the targeted audience.
Leading up to Obama 's first term, his ability to speak to people about subjects that directly relate to them granted him a lot of votes and basically put him in office Being that, he was able to reach the audience emotionally and make the speech flow efficiently while he preserved his credibility.
One such person is President Obama. The ad attempts to persuade the viewers not to vote for Obama using the rhetorical strategies of logos, pathos and ethos as well as metaphors